18 min read
Updated: September 16, 2020

Must-Have Digital Marketing Tools…

Must-Have Digital Marketing Tools…

What Is Digital Marketing?

Digital marketing is the ultimate tool for businesses to reach existing and new customers online through smartphones, computers, tablets, and other digital media. Consider it an updated version of traditional marketing, which focused largely on printed advertisements that cast a wide net with a view to making as many people as possible aware of a brand, product, or service.

With digital marketing, however, your business can be more direct and strategic in its approach, focusing efforts only on people who are likely to be interested in what they have to say. Unlike billboard and newspaper advertisements which cost the same no matter whether a million people who aren’t interested see it or a million people see it and love it, digital marketing allows you to use data to digitally spend your money more wisely and target people who already take an interest in your industry.

Targeted ads on social media, however, are just one facet of digital marketing. With a wealth of digital marketing tools available today, there are many ways that a business can expand its reach globally, generate better brand awareness and visibility in their chosen market, and establish themselves as a leading authority in their industry through clever digital campaigns.

With the right tools and a team of experts working with a company to get the marketing campaign right, the possibilities are endless – but so many companies get it wrong. Digital marketing presents huge opportunities for businesses if they understand the importance of analytics as well as digital ads, and the value that online marketing professionals can bring to the table.

At Comrade Web Agency, we’re well-equipped to help businesses of all sizes and from any industry to finetune their existing digital marketing campaigns, use the right tools to improve their analytical skills, and even establish brand new promotional campaigns to kickstart a new business.

Whether you already have a digital marketing campaign that you would like to improve or you’ve only ever invested in traditional marketing methods, the following advice will be extremely valuable. We’ll explore some of the best tools to analyze your digital campaign’s performance, and the steps you can take to ensure a new or existing digital campaign delivers the results you need.

Three Things That Ensure Digital Marketing Works

First, let’s take a look at the steps you need to take to ensure that your digital marketing campaign works. While posting an advertisement on social media is likely to get you some interest, there are steps you can take to finetune your digital campaigns and ensure you get the results you need.

We’re not talking one or two leads here and there, but a regular influx of new customers and people enquiring about the services and products you provide.

To do this, you’ll need to know what it is you want to achieve, understand the tools at your disposal to help achieve those goals and be willing to work with professionals who know how to use those tools and deliver the results you need.

SEO Analytics Audience

Establish Your Goals

Every business wants to make more money, but to know your digital marketing campaign is working, you’ll need to analyze your metrics. Consider how much business you have had to date, and how much you would like that to increase within a given time frame.

You may wish to consider how much new business you could handle with your current staff and setup, too. This allows you to reach a new milestone before taking track and changing your business operations to handle the next big milestone. Growing too quickly can cause huge problems for your business, from missing deadlines to destroying your reputation to delivering good products and services to the standard your clients expect.

So, consider what you would like to achieve and in what time frame, and what you can reasonably handle. Then, take your marketing campaign step-by-step to ensure you meet those deadlines while maintaining the high standards your clients have come to expect.

Goals are important for every business, and through digital marketing campaigns and analytics, they’re more in reach than ever.

Know Your Tools

Once you know your goals, it’s time to learn your tools. We’ll examine the tools available to you at length in this piece, but for now, let’s consider the fact that digital marketing is a multi-faceted approach to advertising. It uses social media, search engines, video campaigns, affiliate marketing, and various other approaches to put your brand and product in front of people who may be interested in learning more.

The tools available to you don’t just allow you to expand your digital marketing efforts, but to analyze how your current setup is working.

Work with Experts

Online tutorials will only get you so far. If you’re unfamiliar with digital marketing, or if you’re familiar with it and want to improve your results, it’s important to work with experts.

At Comrade Web Agency, we have a team of dedicated digital strategists who understand online marketing inside and out. We’ll work with you on setting up and preparing a campaign, meeting your goals, and building your business.

We save you time and money while delivering better results than you would typically expect to achieve on your own.

Understanding the Marketing Tools You Need

Reading about online digital marketing tools will help you understand how it works and could even give you an insight into how they may benefit your company, but every tool out there will always be sold as a solution to all your problems. Every company boasting about their marketing tool will tell you it’s the only thing you need, and in many cases, it’s not.

It’s important you understand not just how marketing tools, but how they relate to your business, and which ones are suitable for your operation. This is where the expert advice from Comrade Web Agency comes in handy and saves you money.

Read on and we’ll explore some of the best mainstream digital marketing tools available to you right now.

Why Every Business Should Analyze Performance

Analyzing your online marketing performance is the first step towards improving your campaign – and it’s also important for companies without any digital marketing presence to do, too. If the business at least has a website, analytical tools will allow you to see your current reach without a campaign.

Analytical tools will show how many people come to your website by searching for you online or heading to your site directly, and give you an idea of what you need to improve. These tools will also allow you to see what keywords people are searching for to find your business, which allows you to adapt your SEO efforts accordingly.

Every single business should use both marketing tools and analytical tools because when used in tandem they help you create powerful online advertising campaigns that expand your reach globally.

Mainstream Digital Marketing and Analytical Tools

Never used analytical or digital marketing tools? Let’s take a look at some of the most popular ones available to you right now, and explore what they can do.

SEO Tools for Analyzing Keyword Positions and Link-Building Strategy

Google Search Console

Google Search Console digital marketing tool

Google Search Console offers tools and reports that show traffic, performance, and problems on your website. It’s possibly the best tool out there for full analytics.

Ahrefs

ahrefs digital marketing tool

Ahrefs simplifies traffic and performance analytics for regular users, giving you an SEO toolset and free learning materials.

SEranking

seranking digital marketing tool

SEranking is an SEO tool designed to make online marketing easier, helping you analyze existing SEO performance on your site and see real-time ranking positions of your site’s keywords on major search engines.

SemRush

semrush digital marketing tool

SemRush helps analyze your link building strategy, including your inbound links and backlinks to other websites.

MOZ

MOZ digital marketing tool

MOZ is an SEO tool marketing to beginners which helps you understand technical SEO and analyze existing on-page SEO to see where you are going wrong, and where you can improve.

SEO Tools for Analyzing On-Page and Technical SEO

Screaming Frog

Screaming Frog digital marketing tool

Screaming Frog is a desktop program that extracts data from your site, audits it, and presents you with information that helps you improve your performance.

Page Speed Insight

Page Speed Insight digital marketing tool

Page Speed Insight analyzes the load speed of your website and shows you what is causing any potential lags. Page speed is an important part of SEO as the longer it takes your page to load, the lower down it will appear in Google search rankings.

Google Mobile-Friendly Test

Google Mobile-Friendly Test digital marketing tool

On the Google Search Console, the Mobile-Friendly Test tool analyzes your website and shows you where to improve. This tool helps you create a website that is easily accessible on mobile devices like smartphones and tablets.

PPC Tools

Google Analytics

If you’re using pay-per-click advertising, then PPC tools will help you analyze your performance and make changes that increase your ad campaign’s effectiveness, reduce unnecessary expenditure, and increase revenue.

Arguably the best tool for this is Google Analytics, which allows you to create customized analytical reports that examine your ad performance. You’ll see who is clicking on your ads, whether they are following through and making a purchase after doing so, and if there’s something you can do to increase the chances of people making a purchase after seeing your ad.

Google Analytics helps you understand your profitability and see what it is your customers expect to see from you. With this data, you can tweak existing campaigns or develop brand new ones that are more effective.

SMM Tools

Social media marketing tools are often found within the social media platforms themselves, but there are other options from various companies that can assist with those campaign efforts. Google has a popular analytics report option, too.

Customized Google Analytics Reports

SEO Analytics Acquisition

Using your Google console, you can set up a custom analytics report that shows how much traffic or custom you’re receiving off the back of a social media platform. You’ll see how many people are so impressed by your social media efforts that they come to your website or online store and become a customer.

FB Business Manager Report

FB Business Manager Report

If you’re using Facebook for your social media campaign, the FB Business Manager Report gives you all the information you need about existing campaigns and every tool required to set up a new one. From analytics on spending to features that let you tweak the imagery and instructiveness of a campaign, Facebook has everything built-in for you.

Both of these tools offer a great range of features, but understanding them is important – that’s why many businesses choose to work with digital marketing experts to make the most of them.
ility

Email Marketing Tools

Email marketing is one of the older forms of digital advertising but remains one of the most effective – and there are lots of digital marketing tools focused on helping you improve your email marketing performance.

Open Rate and Click Reports from Mailchimp and Others

Mailchimp email marketing tool

Online mail marketing platforms like Mailchimp give you reports on how many people open your emails, and whether they follow through and click the links you send them. This is a hugely valuable tool as it helps you analyze trends, see what works for what kind of people, and look out for email addresses that never interact with you.

CRM Software

Hubspot CRM software

CRM (customer relationship management) software helps you keep on top of your emails and ensure that the right people receive the right mail. Tools like this allow you to send mail to people who fit within certain categories and ensure your customers or readers only receive information relevant to them.

Once again, understanding the needs of your customers and the full features of these tools are necessary to get a digital marketing campaign right – which is why so many people entrust experts when formulating campaigns.

Conclusion

Digital marketing and analytical tools are more accessible than ever, and while it’s possible to learn the basics fairly easily, many businesses just make too many errors when developing marketing campaigns. It results not just in poor performance but costs money in the long run.

If you’d like to learn more about how to finetune your digital marketing campaigns or formulate a new ad strategy that works specifically for your business, don’t hesitate to call our team at Comrade today!

We offer full digital marketing strategy services whether you’re a new business or a fully-established operation looking to improve your online outreach.

Give us a call today on (312) 265-0580 to talk about how we can help your business grow, or drop us a line via our contact form. We’ll be glad to perform a full marketing assessment free of charge and discuss your plans for the future!

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About the Author
Andrew Aden
Andrew Aden serves as Comrade's art director, bringing a wealth of website design, graphic design and branding experience to our clients.
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