SEO helps your website rank high when people in your area use Google to find landscaping services. It builds long-term equity and elevates your business’s profile. The best part about it is we offer SEO services for home improvement companies, including landscapers.
Meanwhile, you can implement these tips below to improve your SEO for your landscaping company.
According to a study by SEMrush, “if you want to rank high for a high-volume keyword, including target keywords in the title and body is a must. Over 75% of the top-20 pages have keywords in their body and over 60% have them in their title.”
However, including long-tail keywords in your web copy and marketing materials has also proven to bring in more qualified traffic. In fact, the more diversified the semantic core of your text is, the higher your chances of ranking in SERPs.
Current statistics also show a marked increase in voice search, with as much as 41% of adults using it once a day. To optimize for voice search queries you should use:
Keywords for landscaping should always match user intent. The goal is to appear in search engines because you provide valuable information for your target audience. Using a keyword optimization tool like Google Keyword Planner, SEMrush, or MOZ Keyword Explorer can help you find relevant keywords related to your business and industry.
The best landscaping websites optimize their meta title and descriptions because this information shows up in search results and improves click-through rates.
Meta titles and descriptions should reflect the content of your pages. Misleading users with false meta descriptions and titles to increase page views results in poor user experience and penalization by Google.
While keywords don’t have a direct impact on page ranking, they do show up in bold in meta descriptions if they match a user’s query. Therefore, it’s worthwhile adding them, so long as you avoid keyword stuffing—this will only hurt your landscaping SEO efforts.
The most successful meta descriptions are ones that give readers a call to action (CTA) to visit, making them more likely to click on the link and visit your page. A CTA might be something like “read our blog,” “buy now,” or “learn more.”
As far as titles go, Google doesn’t specify a recommended length, however, most desktop and mobile browsers tend only to display the first 50-60 characters, so it’s recommended you keep them below this character count.
It’s best to keep title tags descriptive and concise. A good format to follow is:
Google assesses landscaping company websites according to how relevant, credible and authoritative they are. As a rule of thumb, every page on your website should be about one topic. For example, if you’re writing about snow removal services, don’t include information about landscaping. When you keep content focused on one main topic, it’s easier to use a range of keywords related to the main theme, which is better for indexing and ranking purposes.
Your website’s structure is critical to both landscaper SEO and potential clients. Search engines crawl your website’s link structure to find and index pages. If it’s organized, all your pages will be easily found, indexed, and ranked. Similarly, having an intuitive navigation menu helps your visitors find what they need. Generally, any information on your website should be available to a user in three clicks.
To improve SERP visibility and customer conversions and remain competitive, every local landscaping business has to invest in content creation. Whether it’s blogs or videos, content marketing costs 62% less than other marketing strategies and creates three times more leads.
Regardless of the shape your content takes, it will be most effective when it answers questions, provides in-depth insights, and places your target audience—not your services—at the center. SEO-optimized blogs, for example, are simple yet powerful tools for engaging customers.
These top-of-funnel assets capture web traffic and address custom pain points establishing your business’s expertise while promoting your brand and keeping your company top of mind when it’s time to hire landscapers.
So, how do you go about creating content that attracts qualified leads?
The basic idea: You have to know your audience and the keywords they use and create content that contains these keywords and answers the queries they type into search engines.
Traditional advertising is based on “interruption” i.e., broadcasting your services to potential customers, whereas inbound marketing (content marketing) is permissive, and encourages customers to come to you. It focuses on nurturing long-term relationships, which is more beneficial in the long run.
46% of all searches on Google include local intent, meaning over 40% of customers using search engines are looking for local businesses. Landscapers with optimized local listings are more likely to be found by nearby customers seeking their services.
If you’ve ever Googled a specific business or service you would have come across the first three results, known as a Google 3-Pack or local pack. These sit alongside Google Maps, displaying where a company is located, along with basic business information.
The 3-Pack’s position above organic search results makes it valuable real estate for local landscaping businesses trying to reach customers with local intent. To carry out local SEO for your business, you’ll need to claim and optimize your free Google Business Profile, along with listing your company in other online directories and implementing a robust customer review process.
Doing this correctly will help your business appear more prominently in the Local Pack, the Local Finder, localized organic results, and on Google Maps.
At the end of the day, while SEO for landscapers is important, don’t lose sight that you’re writing for humans, not search engines. You want to make your writing clear, personable, and natural sounding. SEO is an essential part of the marketing mix, but don’t let it get in the way of writing compelling content your target audience enjoys reading.
Remember, search engines no longer base rankings on keywords alone. In fact, Google’s E-A-T algorithm prioritizes expertise, authoritativeness, and trustworthiness. It looks for well-written content that internet users share on social media and links to highly respected, relevant sites.
The end goal of all your content marketing should always be to convince your visitors to act, and the only way to do this is to create valuable content. So, as a quality control precaution, you should always check if your content is helping your ideal customers solve their problems.
There are two reasons why your website must work seamlessly on mobile; firstly, Google has a mobile-first index, and secondly, most customers use their mobile phones to search for services. The best landscaping websites provide positive user experiences whether you’re on your smartphone, tablet, or desktop.
Ensuring your website has a responsive layout allows it to rescale itself according to the device being used to view it. Having a mobile-friendly and responsive website demonstrates your business is flexible and adaptive and makes for a seamless customer journey.
There’s a lot to landscaping SEO. Just like maintaining your clients’ outdoor space, there isn’t a one-size-fits-all approach, although the above tactics and techniques can boost your landscaper SEO when used correctly.
At Comrade, we’re not landscapers, but we are expert digital marketers that know how to use SEO to boost your business revenue. If you’re looking for a landscaping marketing agency to improve your online presence or help with any aspects of digital marketing like Facebook ads for landscapers or content marketing, we can help. Contact us to improve landscaping SEO.
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