The Importance of Design: 4-second rule
The 4 second rule:
According to the latest analytics, you have all of 4 seconds to grab a visitor’s attention before the navigate away from your website. At this pace, engagement is even more important than the information itself. Good web design is not just pretty to look at, it tells your visitors everything they need to know to keep them interested.
Art Versus Science
We like to think of web design as both an art and a science. Visitors will be frustrated if they can’t get the information they need in 2 clicks or less. Like modern, open offices, modern web design gets around this by using scrolling homepages with images and text that pop. As soon as they read something they like, visitors should be able to click on it to learn more. The content should be candid and direct, but still informational. Most of all, your design should reflect who you are, what you do, and what you value in a matter of just seconds.
Read “Results on Internet” book written by our partners from web design? Are you still using the same logo from ten years ago? If your office is newer than your website, it’s definitely time for a change. Revolutionize it!
It’s worth a conversation to set your project apart.
- Website UI/UX, content and conversion review
- SEO: 20-point performance check
- Digital marketing strategy
