YouTube marketing can be free (or inexpensive, depending on what you do), and it is super effective. You just have to know how to do it right.
This is the easiest part. Prospects ask you the same two to three dozen questions. Make a list of every question asked over the next two weeks.
Once you have the list, grab a smartphone, a good mic (you can get one on Amazon for less than $50), a tripod, and start recording. One question equals one video.
Next, get someone to edit your videos (Fivver or Upwork are good marketplaces to sources editors). Make sure that they add your facility information and a simple offer (i.e.: visit and get this free gift, etc.). A video without the home’s info and an offer will be a miss.
Once edited, post these videos on YouTube. Use original questions as titles.
You shouldn’t worry that others have posted similar videos; the Internet loves fresh content.
Strategize with your digital marketing company how to get more attention from your videos; this will pay off. What will work wonders about the attention-getting is also the way you express yourself in your videos. Take a stand. Be opinionated. Speak in hyperbole or spice things up with stories. Nobody likes bland, boring videos. Inject some personality in it.
Here’s the one critical thing you should do: use video to capture prospective clients’ contact info.
In the video, you can refer a helpful document that people who watch should download.
People love checklists because they help us make sure we don’t miss anything.
So, create checklists your audience can download in exchange for their contact info. A good checklist would be “10 things to check in order to make sure you select the best senior home you can afford” or “The documents you’ll need to prepare before you move to a senior community”. These are just examples, we are sure you can come up with a lot more ideas based on the questions you’re answering in each video.
Now, you know that people who watch a video are looking for information. You also know that no one video can give them all the info. So, you create a series of videos where you provide information on related subjects.
Next, your web agency will set up a sequence of emails going out to the people who downloaded the checklist. This way you are the helpful expert looking to educate them about the issue that matters in their lives right now.
When it comes down to it, getting marketing data which you can use to grow your business is the end goal of YouTube marketing.
In addition to getting emails, you can create custom audiences on YouTube, too. Start by creating audiences of users who viewed at least one minute of your video, or two, or even the whole thing.
Then, for the coming weeks or months, you can promote more of your videos directly to that audience. You know they’re already interested, and you even know what questions they have. With a decent library of videos, you can cross-target with more questions and content until that lead bears fruit.
“What’s easy to do, is also easy not to do” Jim Rohn
Don’t overthink it. Your videos will not be movie studio-quality. And they don’t need to be. Just get going and post.
Do not succumb to procrastination. Start by making a list of questions people ask you, then record. Taking action is the only way to win.
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