Increasing Lead Flow
5 min read
Updated: April 06, 2020

How to Get More Senior Residents Using YouTube Marketing

YouTube has become the channel for getting prospective clients’ attention for just about any industry, including senior homes. You may think that your prospects don’t use YouTube, but in 2019 most people use YouTube daily. In fact, YouTube is now the number 2 search engine in the world.

YouTube marketing can be free (or inexpensive, depending on what you do), and it is super effective. You just have to know how to do it right.

How to Get More Senior Residents Using YouTube Marketing

How to Get Best Results with YouTube Marketing

What to Talk About in Your Videos

This is the easiest part. Prospects ask you the same two to three dozen questions. Make a list of every question asked over the next two weeks.

Once you have the list, grab a smartphone, a good mic (you can get one on Amazon for less than $50), a tripod, and start recording. One question equals one video.

Next, get someone to edit your videos (Fivver or Upwork are good marketplaces to sources editors). Make sure that they add your facility information and a simple offer (i.e.: visit and get this free gift, etc.). A video without the home’s info and an offer will be a miss.

What to Talk About in Your Videos

Once edited, post these videos on YouTube. Use original questions as titles.

You shouldn’t worry that others have posted similar videos; the Internet loves fresh content.

Work on Getting Attention

Strategize with your digital marketing company how to get more attention from your videos; this will pay off. What will work wonders about the attention-getting is also the way you express yourself in your videos. Take a stand. Be opinionated. Speak in hyperbole or spice things up with stories. Nobody likes bland, boring videos. Inject some personality in it.

How to Create a YouTube Lead Magnet

Here’s the one critical thing you should do: use video to capture prospective clients’ contact info.

In the video, you can refer a helpful document that people who watch should download.

People love checklists because they help us make sure we don’t miss anything.

So, create checklists your audience can download in exchange for their contact info. A good checklist would be “10 things to check in order to make sure you select the best senior home you can afford” or “The documents you’ll need to prepare before you move to a senior community”. These are just examples, we are sure you can come up with a lot more ideas based on the questions you’re answering in each video.

Work on Getting Attention

Now, you know that people who watch a video are looking for information. You also know that no one video can give them all the info. So, you create a series of videos where you provide information on related subjects.

Next, your web agency will set up a sequence of emails going out to the people who downloaded the checklist. This way you are the helpful expert looking to educate them about the issue that matters in their lives right now.

When it comes down to it, getting marketing data which you can use to grow your business is the end goal of YouTube marketing.

In addition to getting emails, you can create custom audiences on YouTube, too. Start by creating audiences of users who viewed at least one minute of your video, or two, or even the whole thing.

Then, for the coming weeks or months, you can promote more of your videos directly to that audience. You know they’re already interested, and you even know what questions they have. With a decent library of videos, you can cross-target with more questions and content until that lead bears fruit.

Get Your Phone Out, Now

“What’s easy to do, is also easy not to do” Jim Rohn

Get Your Phone Out, Now

Don’t overthink it. Your videos will not be movie studio-quality. And they don’t need to be. Just get going and post.

Do not succumb to procrastination. Start by making a list of questions people ask you, then record. Taking action is the only way to win.

Need a high-performance website for your senior living facility?
Book a 15-min call to discuss

Comrade is a Chicago based digital marketing company that specializes in marketing and website design for senior homes. Read more about our marketing service for senior homes.

0 0 vote
Article Rating
About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
guest
0 Comments
Inline Feedbacks
View all comments
Does your website generate enough traffic?
A complimentary, no-obligation digital marketing performance audit
  • Website UI/UX, content and conversion review
  • SEO: 20-point performance check
  • Digital marketing strategy
request free audit

Ready to start your project?

Get in touch with us to discuss your specific objectives and the best, tailored-made strategy to reach and surpass them.
Contact US
Thank You For Your Interest
One of our specialist will be in contact with you shortly.
Before you go, we would love to get additional information to help us better understand how we can serve you best. Please fill out this four question survey.