11 min read
Updated: August 29, 2022

The Galaxy’s Guide to Generating More B2C Leads (Traffic) With Your Website

B2C companies are product or service providers that generate sales leads and opportunities through their websites, but sell offline. These could be law firms, chiropractic offices, stone fabricators, hair salons, auto repair shops, mortgage brokerages, and so on.

So many different businesses fall into the B2C category. If you are a B2C business then you know how important a business tool your website is in generating traffic through your door.

Customers, patients, or prospects find your business online, look at your online reviews, visit your website and then determine whether to place a call or complete a Contact Us form. Thus, you should have a great website that in most cases can only be built by one of the small business web design companies.

The main problems B2C companies face in generating proper leads

  1. Attraction: you are not attracting enough traffic (prospective customers, clients or patients) to your website.
  2. Qualified leads: you may be attracting a lot of people to your website, or at least a fair amount, but very few of them are converting into actual leads. This means that website visitors spend a few seconds or minutes on your website without taking any action. They don’t fill out a Contact Us form, they don’t call you, they don’t provide a way of following up with them.
  3. Leads that don’t turn into sales: There might be enough people coming to your website and converting into actual leads, whether by calling you, completing a Contact Us form, or reaching out via Facebook Messenger, etc. They have expressed an interest, but then never convert into an actual sale.

So traffic is a problem. The primary reason why so many small and midsize businesses have a problem generating traffic is that they don’t direct their content (ads, landing pages, blogs, case studies, videos, and so on), to where people’s attention is focused.

If your prospective customers, clients, or patients are on Facebook, YouTube, Google, or Yelp, then that is where your content needs to live and in high enough volume. If you aren’t doing this, it will explain why you are not generating enough traffic.

Again, volume is also key, as Google gives preference to companies that have plenty of content providing information or answers to the questions everyday people ask (of/about your business/industry).

What type of content should your website feature?

The right content marketing leads to traffic increase

Our favorite formula to address this topic is “TAWA” or “They Ask We Answer.” In other words, your website should be answering all of the questions your prospective customers, clients, or patients are asking (or reasonably would ask). Your social media posts should also be answering these questions.

For instance, an orthodontic practice might have a prospective patient ask the difference between Invisalign and traditional braces applied by an orthodontist. This question could, and should, serve as the foundation for that orthodontist practice to craft online content that directly answers this question.

Go through a list of questions prospects have asked of you or others in your industry. Where are they looking for these answers? TAWA provides a framework for you to attract more qualified leads.

When people see this type of content, they understand that it’s for them. They like what they see because it is helpful.

Many of our own videos and blog posts are content that provides solutions, free of charge. It is not crafted with the intent to sell something, rather is intended to help someone. This is a huge difference between high-performance organizations and the rest.

For example, one of the offers I could make is to: “Download a checklist on how to get more B2C leads through your website.” Or, I could say: “Schedule a zero obligation meeting with me or someone else on my team to discuss how your website could generate more B2C leads.”

Do you have to buy anything to consume those offers? No. Do you have to buy anything for us to do this for you? No. We’ll just give it to you free of charge. If you like it and see value in it,, then you might convert. It’s an investment of your time, and it is worth it.

I recommend that every B2C organization follow this format. Create content that answers common questions. Post that content in video format and written format (blogs, web pages, social media posts, and so on).

I understand that writing is not for everyone. Video is not for everyone. Find the way that you communicate best, the medium in which you feel the most comfortable and confident. Or perhaps designate someone from your team to produce content for your business. In either case, someone must create content because that is the nature of the market today. If you’re not creating content and your competitors are, it’s a game over for you in the near future.

Unfortunately, most small businesses fail to create content. Just like the late great Jim Rohn said, “What’s easy to do is even easier not to do.” So you’ve got to do this because the future of your business really depends on it.

How can B2C companies get more leads?

How to get more B2C leads

Aside from creating meaningful content, the next on your priority list must be to optimize your website for traffic, your conversion goals, and user-friendliness. It should be easy for visitors to consume your content.

Video is very easy to consume. Long paragraphs are desktop or worse, mobile devices are not easy to consume.

You must ensure that your business website is following the best practices of content for the web. For example, never create paragraphs that are longer than 100 words. In fact, an ideal paragraph is fewer than 70 words and has no more than three sentences.

Make content that is digestible for any type of person who may be viewing, or reading as many people skim through content looking for meaningful nuggets.

By the way, because we have short attention spans and we prefer video to written text, it would behoove you both to create video and then convert it into a written article or blog. If you would like to know more about how we do this, please contact us.

Once you deploy all of that content it must also include lead generation magnets through which people can convert. You can follow up with these prospects automatically by attaching what’s called a marketing automation module to your website. Don’t do this at home. Enlist a professional to do this.

I am not a technical expert, but we have many brilliant techs in our agency who can set this up for your website. This tool will actually follow up with people automatically by delivering more useful content to their inboxes.

And, after a prospect visits your website and you know what they’re in the market for, make sure that you have an advertising campaign in place that targets the various platforms your prospects frequent. When they are ready to convert, your offer will be conveniently placed for them to do so.

If you are looking for a digital marketing agency to help your B2C business get more leads through your website, contact us, schedule a consultation and we will:

  • Help you zero-in to see the volume of online search traffic and how much demand there is for your product or service
  • Help you define a plan on how to get from point A (where you are today) to point B (where you want to be) in accomplishing your business objectives
  • Provide a quote on cost and time needed to develop your future website
Need a high-performance website for your company?
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Frequently Asked Questions

What is B2C lead generation?

The abbreviation B2C stands for "business to customer." The method of attracting prospective buyers or partners in such a manner that they are added to a contact list is known as lead generation. The sales team would then use the contact list to generate sales or contracts.

What is an example of B2C?

A B2C business model is one in which a company offers a commodity or product directly to a client. Amazon, Walmart, and other B2C businesses are well-known examples of companies where individual clients are the end-users of a product or service.

What is a lead generation strategy?

A lead generation strategy involves approaches for drawing prospects and converting them into leads. A lead is a prospective client who has taken an interest in your brand by taking some action. They've given you their contact information or reached out to you to let you know that they'd like to do business with you.

Where do you operate?

Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer digital marketing services in San Antonio or Chicago. You can even find our internet marketing experts in Kansas City! If you want to know more about our Portland digital marketing agency or find out how exactly we can help you, contact us via the phone or email.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
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