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Updated: September 09, 2021

Everything You Need to Know About Digital Marketing for Real Estate Agents

Digital marketing is extremely powerful, especially in the real estate industry. The internet is being used by more and more potential homebuyers for pre-purchase research. Amidst the COVID-19 epidemic, many businesses in the real estate industry have shifted to operating online, in order to assist potential buyers in closing deals online. As a result, digital marketing plays a significant role now more than ever. Keeping in touch with your potential leads and expanding your network as a real estate agent is crucial. This can be accomplished through digital marketing.
Everything You Need to Know About Digital Marketing for Real Estate Agents

Digital Marketing is the Future of the Real Estate Industry

It’s still true that prospective home buyers have to see it to believe it. However, with an ever-changing world, especially after 2020, many are looking at real estate online first to do a bit of research. With this in mind, digital marketing for real estate agencies is a growing necessity.

Opting for real estate online marketing isn’t just great for your clients but your business, too. Allowing clients to preview properties online makes the process seamless, ultimately making you a trusted and preferred option for all their real estate needs.

As we continue to navigate a changing landscape, creating a real estate digital marketing strategy is essential to remaining on the pulse of the industry and in tune with customer demands. Here’s why.

quadwalls homepage real estate

Importance of Real Estate Marketing

You want to become the go-to realtor in the area, but how can you ensure your name comes across the right clients? With the right real estate digital marketing strategy.

Incorporating web marketing for realtors not only makes your business a household name, cementing you as a convenient and well-known option but helps boost profits in the long run. In creating an online presence with a clear marketing strategy, you can effectively target the clients you’re looking for to ultimately boost your revenue.

As clients look to get more and more information about what they are buying in advance, online marketing is becoming increasingly popular with the real estate businesses. The advantages include:

  • Cost-Effectiveness: Promoting a real estate project can require a lot of funds, but with a great digital marketing strategy, you can save money while still reaching your target audience and providing all the information they need.
  • Boost Exposure: A great digital marketing campaign allows you to uniquely and specifically target your desired market, focusing on a specific audience and expanding your reach in a cinch.
  • Measurable Results: By using digital marketing for real estate firms, you can track your performance and see the success of your strategy as you work to target the right consumer.
  • Brand Awareness: On the road to becoming a household name, it’s important to cement your brand’s identity, and a killer marketing strategy can not only make you reputable but a well-known, go-to source.

Ways to Improve Your Real Estate Digital Marketing Strategy

Not sure where to begin when it comes to improving web marketing for real estate agents? We are breaking down the top ways to boost digital marketing for real estate firms for a thriving business. Check out our guide below.

local seo real estate

Local SEO is the Key to a Good Web Marketing Strategy

Real estate firms, by design, are rooted in the location they are found, making them experts on a city or neighborhood’s property options. With this in mind, taking a localized approach to SEO, or search engine optimization, is a must.

Local SEO is all about targeting those directly within the community you’re working in. This involves using keywords that are a bit more specific, so instead of “real estate firm in Illinois,” you would opt for “real estate firm in Chicago,” or, even better, “real estate firm in West Loop.” With more specific keywords, you will appear on exactly the right searches.

When focusing on local SEO, ensure that you have a legit name, address, and phone number for your business on your website.

Improve Your Technical SEO by Developing a Fast and User-Friendly Website

Digital marketing for real estate firms is all about making things easier for the client, and a great user-friendly website is essential to this goal.

In particular, when improving technical SEO for a well-running website, it’s important to focus on speed. Customers aren’t going to wait around for pages to load, so your site must be quick and informative. Additionally, many of these viewers will be searching on their mobile devices, so the site must be equipped for mobile use and with mobile SEO in mind.

When formatting a mobile-friendly site, ensure that pictures properly adjust to fit the smaller screen, and the loading speed is even faster than that of a desktop. As mobile use becomes increasingly dominant, this aspect of your technical SEO strategy must be top-notch.

PPC is an Indispensable Tool in Digital Marketing for Realtors

Pay-per-click, or PPC, is an essential part of the online marketing strategy for real estate firms. With a PPC advertisement, a business only has to pay for an ad when someone clicks on it, helping save money in the long run while paying for engagements only.

With a PPC campaign, real estate business owners can directly target their ideal clientele while optimizing search engine results related to the offered services, making it a strategy that deserves a little extra attention.

Maintain Constant Involvement in Your Online Marketing

To maintain and perfect your online marketing strategy, you must constantly evolve and remain involved with your efforts.

Consistently monitor the ads you’re running, keeping an eye on the information you’ve gathered so you can put it towards improving keywords. Additionally, make sure you are frequently updating your site and your social media platforms so your business looks up to date and well accounted for. Aligning the strategy and messaging across platforms will help your business grow while cementing your brand’s identity — a win-win.

Real Estate Agency High Quality Images

Use Digital Marketing to its Full Potential

Boosting your business with a marketing strategy provides a lot of room for new growth using digital tools.

One of the best digital tools for online marketing for realtors is a virtual tour component. We mentioned that digital marketing for real estate agents is essential to allow customers to research in advance. A virtual tour elevates that initiative to streamline the buying process and boost revenue quicker.

This engaging tool is great for realtors. Best practices when including this technology are:

  • Utilizing actual footage of the home, avoiding any illusions that impact the imagery.
  • Ensure the video is equipped for both mobile and desktop viewing.
  • Opt for 3D tours when possible.
  • Incorporate a social media strategy to share these virtual tours with a wider audience.

Social Media for Real Estate Agency

Utilizing high-end technology, such as virtual tours, is great for creating user retention while improving their experience for an approach that goes above and beyond the competition.

Create a Social Media Marketing Strategy

It is essential that real estate marketers use social media. Real estate professionals can easily get in touch with their communities, improve organic growth, and manage their brands through social media. The National Association of Realtors (NAR) reports that 77% of real estate companies use social media to generate leads and 47% cite social media as their top lead source. For real estate businesses, social media can be a goldmine.

Let’s take a look at the three most popular social media platforms and how you can use them to attract potential clients.

Facebook

The most effective way to market real estate is without a doubt via Facebook. You are able to get a lot of data on how your posts perform, so you can adjust them according to the results via your Facebook business account.

You can also run ads on this platform in addition to posting regular content. The demographic data offered by Facebook accounts for a large proportion of the marketing success on the platform.

Instagram

Real estate businesses are experimenting with using Instagram as a social media platform.

It allows you to share the types of listings you represent, the areas in which you specialize, and your upcoming events. Moreover, Instagram stories can be a great way of providing daily property updates. In addition to seeing how each of your posts is performing, you can also track your business account’s posts. You’ll also get such detailed demographic data if you are planning to run ads.

LinkedIn

LinkedIn is a great tool for obtaining business-to-business and business-to-consumer real estate clients. LinkedIn’s platform, according to Hubspot, has 3x higher conversion rates than other online advertising platforms.

A profile will help you establish a presence online for yourself or for your company. Videos can be shared, polls can be created, and ads can be run regularly. With these types of activities, you can observe rapid growth and gain insight into the success of your posts.

There is excellent demographic data available even on this platform. A highly relevant audience can be reached by using LinkedIn lead generation ads.

If you own a real estate company and are looking to boost business and solidify your brand identity, you’ve come to the right place. Comrade Digital Marketing has extensive experience with a range of clients, including real estate firms, and is ready and equipped to implement a real estate online marketing strategy for your company. To get started today, contact us at 312-265-0580.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Ivan Vislavskiy
Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
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