Everything You Need to Know About Digital Marketing for Real Estate Agents

Digital Marketing is the Future of the Real Estate Industry

It’s still true that prospective home buyers have to see it to believe it. However, with an ever-changing world, especially after 2020, many are looking at real estate online first to do a bit of research. With this in mind, digital marketing for real estate agencies is a growing necessity.

Opting for real estate online marketing isn’t just great for your clients but your business, too. Allowing clients to preview properties online makes the process seamless, ultimately making you a trusted and preferred option for all their real estate needs.

As we continue to navigate a changing landscape, creating a real estate digital marketing strategy is essential to remaining on the pulse of the industry and in tune with customer demands. Here’s why.

Importance of Web Marketing for Realtors

You want to become the go-to realtor in the area, but how can you ensure your name comes across the right clients? With the right real estate digital marketing strategy.

Incorporating web marketing for realtors not only makes your business a household name, cementing you as a convenient and well-known option but helps boost profits in the long run. In creating an online presence with a clear marketing strategy, you can effectively target the clients you’re looking for to ultimately boost your revenue.

As clients look to get more and more information about what they are buying in advance, online marketing for realtors is becoming increasingly popular. The advantages include:

• Cost-Effectiveness: Promoting a real estate project can require a lot of funds, but with a great digital marketing strategy, you can save money while still reaching your target audience and providing all the information they need.
• Boost Exposure: A great digital marketing campaign allows you to uniquely and specifically target your desired market, focusing on a specific audience and expanding your reach in a cinch.
• Measurable Results: By using digital marketing for real estate firms, you can track your performance and see the success of your strategy as you work to target the right consumer.
• Brand Awareness: On the road to becoming a household name, it’s important to cement your brand’s identity, and a killer marketing strategy can not only make you reputable but a well-known, go-to source.

Ways to Improve Your Real Estate Digital Marketing Strategy

Not sure where to begin when it comes to improving web marketing for realtors? We are breaking down the top ways to boost digital marketing for real estate firms for a thriving business. Check out our guide below.

Local SEO is the Key to a Good Web Marketing Strategy

Real estate firms, by design, are rooted in the location they are found, making them experts on a city or neighborhood’s property options. With this in mind, taking a localized approach to SEO, or search engine optimization, is a must.

Local SEO is all about targeting those directly within the community you’re working in. This involves using keywords that are a bit more specific, so instead of “real estate firm in Illinois,” you would opt for “real estate firm in Chicago,” or, even better, “real estate firm in West Loop.” With more specific keywords, you will appear on exactly the right searches.

When focusing on local SEO, ensure that you have a legit name, address, and phone number for your business on your website.

Improve Your Technical SEO by Developing a Fast and User-Friendly Website

Digital marketing for real estate firms is all about making things easier for the client, and a great user-friendly website is essential to this goal.

In particular, when improving technical SEO for a well-running website, it’s important to focus on speed. Customers aren’t going to wait around for pages to load, so your site must be quick and informative. Additionally, many of these viewers will be searching on their mobile devices, so the site must be equipped for mobile use and with mobile SEO in mind.

When formatting a mobile-friendly site, ensure that pictures properly adjust to fit the smaller screen, and the loading speed is even faster than that of a desktop. As mobile use becomes increasingly dominant, this aspect of your technical SEO strategy must be top-notch.

PPC is an Indispensable Tool in Digital Marketing for Realtors

Pay-per-click, or PPC, is an essential digital marketing strategy for real estate firms. With a PPC advertisement, a business only has to pay for an ad when someone clicks on it, helping save money in the long run while paying for engagements only.

With a PPC campaign, real estate business owners can directly target their ideal clientele while optimizing search engine results related to the offered services, making it a strategy that deserves a little extra attention.

Maintain Constant Involvement in Your Online Marketing

To maintain and perfect your online marketing strategy, you must constantly evolve and remain involved with your efforts.

Consistently monitor the ads you’re running, keeping an eye on the information you’ve gathered so you can put it towards improving keywords. Additionally, make sure you are frequently updating your site and your social media platforms so your business looks up to date and well accounted for. Aligning the strategy and messaging across platforms will help your business grow while cementing your brand’s identity — a win-win.

Use Digital Marketing to its Full Potential

Boosting your business with a digital marketing strategy provides a lot of room for new growth using digital tools.

One of the best digital tools for online marketing for realtors is a virtual tour component. We mentioned that digital marketing for realtors is essential to allow customers to research in advance. A virtual tour elevates that initiative to streamline the buying process and boost revenue quicker.

This engaging tool is great for realtors. Best practices when including this technology are:

• Utilizing actual footage of the home, avoiding any illusions that impact the imagery.
• Ensure the video is equipped for both mobile and desktop viewing.
• Opt for 3D tours when possible.
• Incorporate a social media strategy to share these virtual tours with a wider audience.

Utilizing high-end technology, such as virtual tours, is great for creating user retention while improving their experience for an approach that goes above and beyond the competition.

If you own a real estate company and are looking to boost business and solidify your brand identity, you’ve come to the right place. Comrade Digital Marketing has extensive experience with a range of clients, including real estate firms, and is ready and equipped to implement a real estate online marketing strategy for your company. To get started today, contact us at 312-265-0580.