4 min read
Updated: June 24, 2021

Chicago Digital Marketing Agency — What is It?

Business owners are starting to realize that traditional marketing strategies produce less loyalty and lower sales numbers than they used to. Nowadays, digital marketing agency means an entirely new landscape for promoting company brands, products, and services. Read more to learn about the digital tools, systems, and techniques Comrade Digital Marketing employs to earn mindshare and marketshare for our clients.
Chicago Digital Marketing Agency — What is It?

Digital Agency Chicago – The New Comrade Digital Marketing

In the old days, marketing agencies, whether headquartered in Chicago or one of the coasts, were focused on designing direct mail campaigns, “buying time” for radio and TV commercials. Or creating billboards to fill our sightlines while driving on the expressway.

Nowadays, though, that little adjective, “digital,” means an entirely new landscape for promoting company brands, products, and services. At Comrade Digital Marketing, a Chicago Digital Marketing Agency, we employ a variety of tools, systems, and techniques to earn mindshare and marketshare for our clients.

Get Noticed

Comrade Digital Marketing Agency attracts attention on websites, blogs, and apps development. You’re just as likely to see our clients’ wares on a laptop or a smartphone; via Google Glass or your new Apple Watch.

Social media (Facebook, Twitter, LinkedIn, Pinterest) continues to grow. Google+ has solidly entered the digital marketing arena, encouraging businesses to solicit reviews from their customers. Numerous platforms are busy carving out niche markets as new technologies emerge. Spacetag, for instance, uses smartphones’ location data to facilitate users’ ability to attach notes to specific objects and places.

Digital Marketing Gives Agencies like Comrade a Lot of Choices

Our job is to prioritize which digital channels can best be utilized to achieve our clients’ marketing goals. We create content that is tailored to the different delivery systems.

For instance, we know that Guy Kawasaki, Apple’s marketing, recommends 10 slides, 20 minutes, and 30 point fonts for the best SlideShare presentations. Tweets, on the other hand, as one of the briefest digital communications available, offer only 140 characters! Content delivered on this platform has to be immediately engaging, like a slap to the face.

Our attention to the granularity of digital marketing means that the rise of visual branding as a language has become another tool in our creative arsenal. We always consider imagery, whether it be on Pinterest, Vine, and Snapchat. Did you know that Facebook’s engagement pales in comparison to Instagram’s (.07% versus 4.2%!)?

Comrade Digital Marketing Agency recommends pushing value-add content through multiple channels rather than putting all of your eggs in one basket, so to speak. That means multiple hits, instantly… without the inaccuracy (and wasted investment) of just throwing the spaghetti at the wall and seeing what sticks.

Don’t Forget the Numbers

Metrics for digital marketing success are critical because companies are investing a large percentage of their mission-critical budgets in non-traditional media. Digital Marketing Agencies must measure and report the value of each prong of the digital marketing plan they execute. The digital arena gives us unprecedented, real-time insights into customer engagement across all platforms.

Virtual Reality

Traditional marketing still “works,” and digital marketing is not a replacement for it. But in the same way that every company needs a website, they also need marketing support online to build an audience. Going forward, Comrade Digital Marketing Agency is excited to be our clients’ digital partner as they take their brand online.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Reed serves as Comrade Digital Marketing’s Senior Account Executive. His approach to client projects is multifaceted, combining his design, communications and management skills.
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