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Updated: July 13, 2021

Advantages and Disadvantages of Digital Marketing for Online Stores

Advantages and Disadvantages of Digital Marketing for Online Stores

Why it’s important to understand the risks of digital marketing 

When it comes to digital marketing for eCommerce, a large amount of time and money is invested in the hopes of reaching a wider audience and improving sales. With this investment comes a degree of risk, and, naturally, we want to know what we are getting ourselves into, right?

While digital marketing offers a host of advantages, it can also have some disadvantages as your team navigates the complicated, ever-changing digital landscape. In addition, a digital marketing strategy isn’t one-size-fits-all, making creating a personalized marketing campaign uniquely challenging. So, how do you prepare? With knowledge. By understanding both the advantages and disadvantages of digital marketing for eCommerce, you can better understand and weigh your options to ensure you avoid the fatal pitfalls of digital marketing strategies. 

Is digital marketing a solution for all types of businesses?

Digital marketing is incredibly beneficial to a range of businesses, however, no two strategies are alike. Each digital marketing campaign needs a specific, well-thought-out strategy to ensure success. So, if your campaign isn’t showing the results you’re looking for, it may be because you haven’t taken the best route. 

What do we mean by this? If your business is new on the scene, you will have a different host of needs than a long-time staple company. New businesses are all about broadening their audience and reach to draw in new customers and thus must rely more heavily on social media marketing. But a tried-and-true company? They may go more on a PPC or SEO route. So, while digital marketing is absolutely a wonderful solution for all types of business, that doesn’t mean there’s one way to achieve success. 

advantages of digital marketing for ecommerce

Why digital marketing is important for eCommerce

Let’s start on the bright side of the advantages and disadvantages of digital marketing for eCommerce with why these tactics are so important. First, digital marketing is essential to cost-effectively target unique audiences. And that’s not all. One of the great perks of digital marketing is measurability, which can be monitored often in real-time to ensure you understand the success of your strategy and pivot accordingly. 

We are all about reaching a big audience quickly, and digital marketing is the way to do it. Plus, it’s wonderful for boosting loyalty and revenue as you reach the exact customer you’ve been seeking. Digital marketing is truly effective and a must for all eCommerce businesses that want to stand out from the rest. 

Advantages of Using Digital Marketing for eCommerce

When it comes to the advantages and disadvantages of digital marketing for eCommerce, let’s first cover the perks digital marketing has to offer. From the measurability to the array of channels to connect with your customers through, the list of advantages is long, so we’ve narrowed it down to our top few. Check it out!

Digital marketing is full of channels 

One of the greatest advantages of digital marketing is the number of channels you can utilize to share your business and services. From SEO to PPC to social media, content marketing, and more, the list of avenues goes on. With this in mind, you can customize your approach to reach your specific audience with a unique strategy across the channels that will have the greatest impact. Additionally, this allows for a multi-channel approach, allowing you to target (and re-target) your audience on all their favorite platforms to give a tangible boost to business. 

digital marketing advantages

It’s measurable 

When it comes to the advantages and disadvantages of digital marketing for eCommerce, the measurability stands out from the rest. With digital marketing, there’s a wide range of tools to measure performance across everything from social media to web analytics. This allows you to see how your campaign is performing, understanding the effectiveness and how customers are responding. This can assist with campaigns moving forward, ensuring your continue to optimize based on the wealth of results. 

It’s an open, global market

Ready to branch out from your hometown clientele? Digital marketing is the way to do it. With a great strategy and campaign, you can build audiences and sell your products in other states and countries, allowing for endless growth and incredible customer loyalty. 

It works 24/7

Day or night, your digital marketing campaign can be up and running. Unlike a traditional store that’s open for a specified amount of hours, a digital marketing campaign can drive potential customers to your site at any time of day, ensuring you get business whether you’re “on the clock” or not. 

Disadvantages of Digital Marketing

Okay, time to analyze the potential downsides of the advantages and disadvantages of digital marketing for eCommerce. From ever-growing competition to a heightened skill set, there are some must-know caveats to digital marketing.

Skills and Training

Creating an effective digital marketing strategy requires a heightened skill set, and you’ll need a team with the expertise to lead the way. From how to use the tools to the best platforms to rely on and the most up-to-date trends and technology, there’s a lot that goes into creating these campaigns, and you’ll need expert staff to match. 

Time

While digital marketing efforts can elicit quick results, they take a lot of time to create. It’s not just about creating the advertising campaign and content but consistently monitoring the results, too. All the time that goes into it optimizes the ROI, so it’s essential to put in the hours to see success. 

online store digital marketing

Competition

When launching a digital marketing campaign, you’re up against every other potential business on the internet, and standing out from the crowd takes a high level of expertise and an expert strategy to match. Even if you’re a local business hoping to drive the neighborhood clientele, you’ll still be up against the global competition, so targeting your specific audience and engaging with them is essential. 

Visible Feedback

A big perk of the internet is that everyone’s voice can be heard, but this can be a cause for concern for businesses. By launching digital marketing initiatives, you are setting yourself up to face all the complaints and feedback, and potential customers will also be able to see these comments on your channels. These can ultimately hurt your brand’s reputation, so addressing any complaints and acknowledging feedback will be essential to staying on top of things. 

Security and Privacy Concerns

Digital marketing campaigns collect many customer data to share those measurable results we are all so excited about, but this can open you up to some legal considerations. So be sure that, no matter your strategy, you comply with all privacy and data protection rules to avoid any issues down the road. 

At the end of the day, when it comes to the advantages and disadvantages of digital marketing for eCommerce, the perks outweigh the downsides. But how do you avoid the scale tipping towards the disadvantages? To ensure you have an optimal digital marketing campaign that increases sales and reaches your target audience, you’ll need an expert team by your side – and Comrade knows just how it’s done. For help with your strategy, contact us at 312-265-0580 today.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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