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Updated: June 25, 2021

6 SEO Tips to Tackle the Giant

As a small business, it can seem almost impossible to compete with big businesses online. They have seemingly endless money and resources to devote to SEO and online marketing. How is a small operation like yours supposed to complete? Believe it or not, the fight is far from over. You, as a smaller business, have many advantages over business giants. All you have to do is identify and use these advantages to propel yourself as a contender on the larger stage. Here are six tips to get you started.
6 SEO Tips to Tackle the Giant

How Startups and Small Businesses Can Complete With Big Business Online?

  1. Take SEO Risks Large Competitors Won’t

  2. Act Quickly

  3. Use Blogs to Highlight Your Authenticity

  4. Blog With Purpose

  5. Find Your Niche

  6. Work on Mobile SEO of Your Site

1. Take SEO Risks Large Competitors Won’t Gamble On

Long-tail keywords

Large companies are going to stick with shorter, broader keywords because they can reach further. However, people are still searching longer phrases like “what’s the best vegan restaurant in Denver?” and “How long does it take to get a transmission repaired?” Using long-tail keywords means that you’ll be the one fielding those longer searches.

Comparison keywords

Larger companies can’t go after their competitors’ specific brand names, and they certainly wouldn’t choose to compare themselves to another brand on their own site. You, however, can. You can compare those things to each other and outline how you’re a superior choice. So keywords like (My company) vs. (my big competitor) or even (big competitor) vs. (another big competitor) may get you some traction that the big companies don’t want to gamble with.

Editorial keywords

Editorial keywords are when you add your opinions as a business owner into the content. For example, a large scale used car company isn’t going to rate the best companies to buy used cars because they have relationships with each company that they don’t want to jeopardize. However, that’s the type of content people want – you, as a small business without large ties can provide that content and win the search.

2. Act Quickly to Beat Competitors’ SEO

Being small allows you the nimbleness to listen to your customers and your search results and make changes quickly and effectively. What may be trending last week is no longer getting people to your site. While changing your SEO strategy often may seem annoying and time consuming – you are able to take advantage of the publics ever changing persuasions while your big box brother cannot. Put in the time and effort and you’ll see the results.

3. Use Blogs to Highlight Your Authenticity

People like to see companies being real and relatable — which is easier to pull off as a smaller company than it is for larger corporations and brands. Take advantage of your size and write passionate blogs about what you do, why you do it, give shout outs to your employees and announce exciting news! People are much more likely to keep coming back if they feel like they are a part of your companies culture.

4. Blogging with Purpose Helps in SEO Ranking

Write out a list of five or six reasons of writing a blog. Reasons could include, to inform, to educate, to entertain, to persuade, etc. Every blog and piece of content on your site should then fall into one of these categories. If you are writing blogs just because “it’s time” and you “always post a blog on Thursdays” — search engines are likely to overlook your content. Giving each blog a clear intent will increase your chances of being seen by search engines and online users.

5. Find Your Niche 

Find your companies niche and fall into it. You, as a small company and startup, have the ability to really focus your energy to find, understand, and cater to a small demographic online. Learn their language and use it to identify keywords that larger companies wouldn’t know to include because they have their hands in twelve other places trying to get results.

6. Work on Mobile SEO of Your Site

This is non-negotiable. Your entire website must be mobile compatible including anyplace that customers go to contact or buy from you. According to a study conducted by Moz Inc., mobile friendliness is the #1 ranking factor for SEO search engines. Lucky for you, making your site mobile compatible is becoming easier than ever with sites like Wix and Squarespace having a mobile option and web design companies including mobile design in their initial proposals.

Does small business have any advantage over big companies?

Actually yes! Smaller business has several upsides it can use to compete with Goliaths of the industry. You can take risks easier and adapt to the changes of markets faster. Also, people just trust you more on an account of you being a small business and it is extremely hard to buy authenticity.

How can blogs help my business grow?

First of all, blogs can show you authenticity, your "human side" so to speak. You can write personal blogs or highlight how your company works, showing some ins and outs to the customer. Also, regular blogging helps your discovery! Blogging is a good way to boost your SEO rankings. Just remember to blog if you have to say something, don't just post walls of text mindlessly.

I hope you enjoy reading this blog post.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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