For any business, an eCommerce digital marketing strategy should be a prerequisite. A digital marketing strategy for eCommerce helps businesses offer products and services with the highest profit-generating possibilities.
Anyone who uses a search engine can become a loyal customer with the right eCommerce digital marketing strategy prefaced by data-backed research.
Google Ads is an online advertising platform that places ads in search engine results pages (SERPs), websites, mobile apps, and videos. You can publish text ads, Google Shopping Ads, Pay-per-click (PPC) campaigns, and Local Search Ads that are SEO-compliant to attract new customers.
According to Intergrowth, 68% of online experiences begin with a search engine. SEO entails using keywords strategically in your website and ads, so it ranks high on search engine results pages and drives organic traffic to your site.
Oberlo published that almost 50% of all people use social media. Content marketing, Google Ads, and influencer marketing are popular tactics you can employ across social media channels to boost lead conversions. Your product or service will dictate the channels and methods you use.
You’ve already connected with them, and if you build on your existing client relationships, they can bring in untapped revenue time and again.
Newsletters with product launch dates, discounted offers, and integrated retargeted ads build hype around your brand and entice current customers to purchase additional products. HubSpot notes that marketers who incorporate email campaigns into their digital marketing strategies for eCommerce experience a 760% increase in revenue.
Customized get-in-touch messengers develop rapport and improve customer service. Asking clients to leave reviews boosts your Google ranking, while feedback helps to improve your offerings. Think of it like instant market research, accessible at the click of a button.
Digital referral programs are modern-day word-of-mouth advertising tactics. A dedicated referral program turns your customers into marketing channels that increase sales. Offer a discount to your customers when they encourage their friends to make a purchase, and chances are your product will sell.
Content marketing answers common questions, nurtures trust, and generates leads with current and prospective customers.
Blogs offer interesting brand stories, answer FAQs, and impart valuable knowledge about your product and services. Most eCommerce stores have integrated blog plug-ins that make publishing quick and easy.
Media company Spectrio revealed online video accounts for 50% of all mobile traffic. Video can offer the same and expand on the functionality of blogs. eCommerce digital marketing with Instagram Stories, Twitter Fleets, and IGTV offer unique ways to connect with new and old customers over and above YouTube.
Effective eCommerce digital marketing cross-pollinates a brand’s content on multiple channels. Different audience segments have divergent ways of engaging with social media. Brands should spread a wide net on as many appropriate channels as possible to attract new leads.
Podcast Insights revealed that 50% of all American homes are fans of podcasts. Some brands create their own, while others advertise on popular podcasts with large audience bases to create brand awareness and boost sales.
Affiliate marketing in the form of influencer take-overs, sponsored posts, and guest blogs introduces your products and services to their audiences. Niche or mid-weight influencers can be a low-cost advertising option, especially if you offer them free products or services for sponsored posts.
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