Green Traveler was our first client who had operated primarily from a Kickstarter campaign, which we helped coordinate. Below you will find how we took this clever product from concept to completion:
Consult client on best practices for successful kickstarter campaigns.
Write a killer press release that would be understandable, compelling, and worthy of re-promotion across multiple networks; then distribute it to 250+ well-researched websites / platforms using a combination of manual and automatic tools.
Design ads with click-bait that encourage monetary contributions to client’s Kickstarter crowdfunding page.
With no second chance available through A/B testing, we launched paid ads campaigns on several cherry-picked social media platforms.
Promote the new GreenTraveler brand as a “rising star” in the environmentally-friendly, engineered product industry by featuring its leading-edge, ultimate leak-free, reusable, compartmentalized, to-go food and beverage container.
Raise $20,000 by driving a large volume of qualified traffic to a limited-time Kickstarter campaign (short 45 day period) with a severely limited budget (under $1500).
Publication on 100+ Top IT websites focused on startups and innovative new platforms.
$115,000+ USD raised (nearly 6x more than client’s goal).